HOYA Canada launches the NEW Eye-M-Growing Kids Program!

Effective September 1, 2011 HOYA Vision Care Canada is proud to announce the launch of a brand new lens program for kids called the Eye-M-Growing Kids Program.

The program is offered to children up to 13 years of age and features HOYA 1.53 Phoenix lenses, the tough, lightweight and clear lens perfect for use with kids to keep up with their active lifestyles. The patient has a choice of either Rx or stock edge and assembled lenses with HOYA’s state of the art scratch and anti-reflective coatings, and is entitled to a substitute pair of lenses as their visual demands change.

“HOYA has offered frame packages for kids in the past which were quite limiting to the consumer, so we felt we needed to change our approach in order to appeal more to the younger demographic and their parents” commented Brittany Taylor, Product Manager at Hoya Vision Care Canada, “we are very excited for this program because it promotes the importance of growing with your patient and supporting them in their visual needs as they develop.”

The program will be available all across Canada and can be ordered through any HOYA lab. For information on the Eye-M-Growing Kids Program contact Envision Eye Care.